Digital marketing has become the primary focus when it comes to reaching new customers with products or services. With the average person spending almost 7 hours per day utilizing the internet, two and a half of those hours being on social media specifically, digital marketing has become paramount.

What is Digital Marketing?

Digital marketing is the use of digital mediums to connect your product with potential customers. By combing traditional marketing strategies and a digital platform, businesses can reach more people over more expansive areas faster than ever before.

 Just like traditional marketing, your team will research your target customer, develop a deeper understanding of your product or service, and create a plan. With digital marketing, your main focus is discovering all the various tools at your disposal, such as social media, search engine optimization, advertising, etc., and putting them to use in the most cost-effective and robust way.

 If done right, digital marketing can be all your business need to establish a trustworthy brand that connects to the right customers and results in a positive ROI.

The Importance of Digital Marketing

With just over 5 billion, that’s right, billion with a B, people using the internet each and every day, establishing a solid digital marketing strategy will catapult your business forward. Here are just a few reasons why digital marketing is important: 

· 7 Hours Per Day:

‍The average person that consumes digital media spends almost 7 hours per day online. In the past, your best bet for that type of opportunity to reach your customer was solely through television commercials and the radio. Through exceptionally targetable advertising, you can now meet your customers wherever they are for almost a third of their day.

· Targeting:

‍With the ability to target customers down to the most minute behavioral detail, marketing has never been easier. After market research, you can target solely those most inclined to purchase your product. This was mildly possible through other marketing strategies but was not quite as effective.

· Metrics:

‍With traditional marketing, you were forced to wait for metrics to come in based on districts' and individual locations' reported information. Through digital marketing, you are provided with information immediately about who clicked and from where, how long they viewed your website (dwell time), what pages they viewed, if they made a purchase, for how much, etc. These metrics give you instant information about whether or not your campaign was successful.

· Detailed Customer Profiles:

Advertising data has been compiled by advertising agencies, search engines, and social media. This information can provide you with relatively personal details about those most likely to purchase from you. You can literally discover that someone most likely to purchase from you is a male between the ages of 26 and 35 that lives in IOWA, who went to the dentist within the last six months, and regularly watches Golden Girls. When targeting your ad campaign, you can direct your advertisement solely to people that match that description, resulting in a more significant ROI.

Digital Marketing is Key

If you are looking to develop your business and reach more customers, traditional marketing doesn’t cut it anymore. Have your marketing team primarily focus on digital mediums when developing a marketing strategy for your business. You will save money and create more sales in a fraction of the time.

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