Why is Advertising Essential for Your Business
Almost anywhere you look, companies bombard you with some form of advertisement or another. The jingle you hear on the radio, the big yellow M, and the Candy Crush promotions you see on social media are all advertisements tailored directly to you. They're everywhere, and they're designed to get you to engage. Advertising is essential for your business to grow and make sales.
Why is Advertising Essential?
Advertising is how a company connects its brand with existing and potential customers before they may or may not know they need the product. Even if customers know that your company's products or services exist, they may not think to make a purchase at that time. That is where advertising comes in. Here are just a few ways that advertising is essential:
· Brand Awareness:
Your company offers a product or service that you believe will address a pain point in your target market’s life. That can be hunger, style, or simply mindless entertainment. Whatever the pain point you want to address with the ad, getting your company’s name in front of the customer alerts them of your ability to meet their need. You need the customer to associate their relief with your company brand.
· Express the Benefit:
Through the various advertising channels, you can deliver your company's message about the benefit of your product or service. You only have a second to grab your potential customer's attention, alert them of a pain point you can relieve, and tell them how you plan to do that. With an advertisement, you can do all of that before they even have a chance to scroll past. They will see how your product impacts their lives and desire it.
· Beat the Competitors:
A good marketing campaign will study the competitors and see what they’re offering and how they’re reaching their target market. YOUR target market. Through that, they will develop an advertising strategy that will take what they did and surpass them. Your advertisement will reach the customer in different ways, allowing you to be a leader in your industry.
· Target Specific Customers:
Your customers don't know that you exist without advertising. With an effective marketing campaign, you can target advertisements to customers that are most likely to buy your products or services. Especially with the use of advertising on social media, you can skip past anyone that might be uninterested and target your future customers directly.
· Increase Sales and Revenue:
The entire goal of advertising is to have an ROI that is as substantial as possible. You want every dollar spent to result in a financial return that benefits you and your company. With advertising, you can target your customers directly and reach more of them, resulting in continued revenue generation.
Don’t Neglect Your Advertising Campaigns
It can be very easy to focus solely on your product, service, store, customer experience, and every other part of the customer's journey besides reaching them. Even Mcdonald's needs their golden arches to entice customers to purchase food they may or may not have been planning to consume. Follow in the footsteps of the giants and create advertisements. They are essential for your business.